So the first campaign I decided to run is on Facebook. I have been having a rough time getting it launched in that Facebook tends to be very vague with their guidelines and why an ad was rejected. Being a guy who has spent his life working in search and online media one may ask why I chose Facebook to start running campaigns. First off, it seems tons of other people are having much sucess with Facebook. Check out Jonathan Volk’s post here on Shoemoney. Seriously 100K running on Facebook? Somehow I am not surprised in that it seems Facebook is killing its numbers and went profitable a year ahead of schedule.
But honestly there are distinct reasons to run display ads on Facebook. For one: TARGETING! We are talking about a huge pool of people and you can target down to the city, age, gender, you name it. The trick is finding an offer that converts to a certain population and scaling out your campaigns. Also, talk about easy. Its a matter of creating a title and description, uploading an image and simply inputing your landing page or affiliate link. Its that easy!
The other key here is whether to go CPC or CPM. I recommend CPM all the way for 2 reasons. One, it is in Facebook’s best interest to post and display your CPM based ad vs. CPC. Reason is that a lot of these ads never get clicked so to run them and get no clicks means Faceobook faces an opportunity cost to display your ad risking making nothing off of it. From the advertsier side, a CPM deal one, ensures you can get viewed and two, if your ad is coverting well you end up paying much less. Think about it, say you pay .20 CPM and get a 1% CTR. That equates to 10 clicks for $2.00 or a .2 CPC. On the CPC side an ad costing .20CPM would likely need a .5 CPC to get listed and thus for 10 clicks you are looking at $5.00. Easy math.
One caution however, do not put all your eggs in this basket. I ran an ad for 5 days which was doing fine only to have it taken down post approval. Seems someone at Facebook changed their mind. I think at this point I have it down and will see how this converts once it passes inspection. Stay tuned for more….
Dan:
Check out #9 on Facebook’s Top 10 Ad Mistakes – using complete sentences
http://www.facebook.com/ads/mistakes.php
Maybe by re-writing your ad text as a complete sentence would satisfy them.
Good luck!
Thanks Wrangler. That’s a good point and one I will check out. The issue I was having was that the disapproval emails always listed multiple issues and I could never tell which one was preventing the ad from going live. Plus I think the quality of the offers I was using was also hurting me. Going to try and run some Neverblue ads and see if I have better luck.